Marketing

Meaningful moves, steered by strategy, creativity and intelligence.


WORK SPOTLIGHT

Bolstering Shopify’s reputation as the commerce leader for businesses of all sizes, from entrepreneurs to enterprise, required consistency, coherence and proof at scale. To achieve this, Archetype has delivered integrated, research-led content marketing and PR programmes for Shopify across multiple markets, helping the brand tell a unified enterprise story everywhere it shows up. From drumbeat content assets, to data-driven PR campaigns, to event support and a “kick-off to sign-off” case study engine, the work has driven leads, cemented Shopify’s credentials and established new frameworks for global storytelling.

Showcasing Shopify’s commerce leadership through global storytelling

Research, insights and analytics

Audience and competitor research, social listening, content audits and reporting dashboards that inform smarter strategies.


Campaign strategy

Building on collective insights to shape creative briefs that guide top- and bottom-funnel activity, ensuring every campaign is grounded in insight.


Campaign development

Planning, concepting and prototyping creative executions that deliver measurable impact across channels.


Creative delivery

Design, film and motion design expertly crafted and produced to express ideas with clarity and impact, increasing awareness and inspiring action.


Media strategy and planning

Media strategies designed to connect brands to the right audiences by balancing reach, relevance and return.


Paid and organic social

Social strategies that blend paid and organic approaches to grow communities, spark conversation and drive engagement.


ABM

Account-based marketing programmes that align sales and marketing to reach, engage and convert high-value prospects.


PPC

Focused pay-per-click campaigns that optimise spend, sharpen performance and generate leads with precision.


Programmatic advertising

Targeted campaigns across display, YouTube, LinkedIn, Facebook and retargeting to expand reach and maximise performance.


GEO and SEO

Search strategies that improve discoverability, boost rankings and ensure your brand gets found by the right people.


Campaign localisation

Adapting global campaigns for local markets, translating strategy, creative and language to resonate with regional audiences.


eCRM and Lead Nurturing

Email nurture strategies with automation, segmentation and qualification flows (MQL → SQL → OPP) integrated to support sales conversion.


Event and Experience Marketing

Live event support, from booking and amplification to event creative, to help you stand out on the ground.


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