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2026 signals change at Archetype
As discovery increasingly shifts to AI-mediated environments, effective brand strength is determined less by volume...
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Why your LinkedIn company page probably matters less than you think
I should start by saying I don’t have a vendetta against LinkedIn company pages. They’re...
7 min read
Crossing the agentic threshold: my terminal now has a personality
There’s a moment from about three years ago that I keep coming back to. I’m...
Why bother writing in the age of AI?
A creative writing professor at MIT recently described his meeting with a new class, having...
Big tech just said the quiet bit out loud: GEO builds on good SEO, and good SEO still needs originality
Google has published its clearest advice yet on how to show up in AI Overviews...
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