Communications & PR

Shaping perception, building reputation and driving growth.


WORK SPOTLIGHT

Asana wanted to move beyond product features to define the problem its platform was built to solve at a global level. Archetype helped bring this ambition to life through the Anatomy of Work Index, a large-scale research programme that reframed “work about work” as a universal challenge. By translating insight into headlines, executive commentary and global coverage, the programme positioned Asana as a leading authority on the future of work, driving significant reach, influence and demand across international markets.

Shaping the global narrative around the future of work

Communications strategy

Strategic planning designed to align business goals, audience needs and the wider media landscape.


Media relations


Leveraging a robust network of trusted relationships to secure meaningful coverage and visibility.


Narrative development

Clear and compelling messaging frameworks to define your voice and strengthen reputation.


Thought leadership


Crafting commentary that showcases expertise and positions your brand as an industry authority.


Corporate communications

Reputation management programmes that align internal, external and sustainability narratives.


Executive profiling

Tailored profiling, media and speaking opportunities that amplify your leadership perspective.


Press Office


Responsive support providing fast response, proactive outreach and reliable media engagement.


Media training


Practical coaching that equips spokespeople to deliver confident and credible interviews.


Event management


Strategic planning, creative development and on-the-ground support to maximise event presence.


Product launches

Strategies and campaigns that build anticipation, drive coverage and ensure standout market entry.


Crisis communications

Responsive counsel and tailored plans built to protect and preserve brand reputation under pressure.



Strategic paid partnerships

Curated paid media collaborations designed and managed to amplify messages and extend influence.


Influencer relations

Influencer partnerships designed to extend reach, build credibility and strengthen trust.


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