Our Work

Explore our work. Built on intelligence. Designed for impact.

As the world’s largest job platform, Indeed plays a central role in how people think about work, hiring and opportunity. Archetype partnered with Indeed to elevate its voice in the global employment conversation, translating data, insight and expertise into clear, credible narratives for business leaders and policymakers. The programme strengthened Indeed’s position as a trusted authority on the future of hiring, driving influence and visibility across priority markets.

Turning Hiring Insights Into Headlines

Communications & PR

As European businesses rethought how they manage spend, finance and control, the opportunity wasn’t just to participate in the conversation, but to lead it. Archetype helped shape a flagship thought-leadership platform that combined original research, expert insight and editorial storytelling to address the most pressing challenges facing finance leaders. The programme drove thousands of downloads and qualified leads, establishing a repeatable framework for influence across markets and moments.

Defining the agenda for modern business finance

Communications & PR Content & Editorial Digital

Ai2 has always stood for openness, but its brand no longer reflected the scale or significance of its work. Archetype worked with Ai2’s leadership to define a unifying narrative centred on the belief that openness drives breakthrough impact, translating this into a scalable identity system and new brand voice. The new identity was introduced through a coordinated launch campaign, then sustained through ongoing PR and social that continues to build visibility, engagement and credibility across the AI ecosystem.

Building a breakthrough leader in responsible AI

Brand Marketing

Bolstering Shopify’s reputation as the commerce leader for businesses of all sizes, from entrepreneurs to enterprise, required consistency, coherence and proof at scale. To achieve this, Archetype has delivered integrated, research-led content marketing and PR programmes for Shopify across multiple markets, helping the brand tell a unified enterprise story everywhere it shows up. From drumbeat content assets, to data-driven PR campaigns, to event support and a “kick-off to sign-off” case study engine, the work has driven leads, cemented Shopify’s credentials and established new frameworks for global storytelling.

Showcasing Shopify’s commerce leadership through global storytelling

Marketing

In collaboration with EA SPORTS, Archetype built a 24/7 editorial engine designed to match the rhythm of global sports culture. Delivering coverage across 14 countries and multiple languages, the platform blends gamification, live match reporting and at-game video content to keep fans constantly connected. What began as a soft launch quickly scaled into a high-performance operation producing 1000+ stories a month.

Building a connected generation of gamers and sports fans

Content & Editorial Marketing

With brand trust increasingly under scrutiny, Intuit Mailchimp aimed to lead how it is shaped and sustained. Archetype helped bring that ambition to life through a large-scale international study exploring brand trust in the age of information overload. The insight-led programme positioned Mailchimp as a credible authority across Europe and ANZ, delivering significant media impact and long-term value across sales, events and owned channels.

Leading the conversation on brand trust

Communications & PR

Icertis wasn’t entering an established market, it was defining a new one. As the creator of the Contract Intelligence category, the business needed to articulate a fundamentally different way of thinking about contracts and their role in enterprise decision-making. Archetype shaped and launched a global brand campaign that reframed contracts from static documents into strategic business assets, positioning Icertis as the category’s originator and clear leader at scale.

Establishing a new category king for contracts

Marketing

Following a major rebrand, Univers needed to re-establish its identity and relevance across global energy markets. Archetype worked closely with the leadership team to clarify the brand’s positioning and articulate its role in the transition to a low-carbon future. Through integrated messaging, editorial content and digital campaigns, the work elevated Univers’ profile, strengthened credibility and supported sustained growth across EMEA and APAC.

Reintroducing a decarbonisation leader to the world

Content & Editorial Marketing

As blockchain adoption accelerated worldwide, Chainalysis needed to expand its authority beyond the US and establish itself as the definitive voice in blockchain intelligence across international markets. Archetype supported this global push by combining data-driven storytelling, executive profiling and product-led communications to build credibility at speed. Operating across multiple regions simultaneously, the programme strengthened Chainalysis’ reputation as the go-to expert in blockchain intelligence, significantly increasing share of voice and securing consistent, high-impact engagement with senior decision-makers worldwide.

Taking blockchain intelligence global

Communications & PR

Asana wanted to move beyond product features to define the problem its platform was built to solve at a global level. Archetype helped bring this ambition to life through the Anatomy of Work Index, a large-scale research programme that reframed “work about work” as a universal challenge. By translating insight into headlines, executive commentary and global coverage, the programme positioned Asana as a leading authority on the future of work, driving significant reach, influence and demand across international markets.

Shaping the global narrative around the future of work

Communications & PR

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