Clicking when searching has become optional
Google has rebuilt the search box for a conversational, AI-first era, LinkedIn has cemented itself as one of AI’s most-trusted sources and the data caught...
10 min read
Blog
Perspectives, predictions and provocations. Penned by the people of Archetype.
On artificial and emotional intelligence – and the case for both
Why I’m not immediately running into the arms of LLMs, and you shouldn’t either When does AI become AI for AI’s sake, and when does...
7 min read
How to write for AI citation on LinkedIn
TL/DR Individual voices with genuine expertise are where AI citation authority lives. Articles drive 60% of LinkedIn citations, posts drive 40%. Use articles for depth,...
7 min read
ChatGPT cracks Google’s query monopoly
For two decades, no single competitor has taken a double-digit share of global search queries from Google. In July, ChatGPT did, while Google redesigned its...
6 min read
What happens when an AI agent goes rogue?
Artificial intelligence companies have spent years warning that increasingly capable AI systems could eventually become useful tools for cyberattacks. Recently, that future has suddenly felt...
7 min read
Why your LinkedIn company page probably matters less than you think
I should start by saying I don’t have a vendetta against LinkedIn company pages. They’re useful. They give people somewhere to check if you exist,...
7 min read