Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

Watermarking AI

I write for a living. Watermarking AI text is missing the entire point of the AI slop debate

I am not easily annoyed by people devaluing the written word, even though it’s fundamental to my career. Language is fluid. It evolves. I have...

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AI citations now come with a price tag

Google has started paying publishers when their pages feed an AI answer; Cloudflare started charging AI crawlers at the door and OpenAI turned ChatGPT ads...

10 min read

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Clicking when searching has become optional

Google has rebuilt the search box for a conversational, AI-first era, LinkedIn has cemented itself as one of AI’s most-trusted sources and the data caught...

10 min read

AI & EQ (1)

On artificial and emotional intelligence – and the case for both

Why I’m not immediately running into the arms of LLMs, and you shouldn’t either When does AI become AI for AI’s sake, and when does...

7 min read

How to write for AI citation on LinkedIn

How to write for AI citation on LinkedIn

TL/DR Individual voices with genuine expertise are where AI citation authority lives. Articles drive 60% of LinkedIn citations, posts drive 40%. Use articles for depth,...

7 min read

Signals_ISSUE02_new

ChatGPT cracks Google’s query monopoly

For two decades, no single competitor has taken a double-digit share of global search queries from Google. In July, ChatGPT did, while Google redesigned its...

6 min read

cybersecurity

What happens when an AI agent goes rogue?

Artificial intelligence companies have spent years warning that increasingly capable AI systems could eventually become useful tools for cyberattacks. Recently, that future has suddenly felt...

7 min read

Why your LinkedIn company page probably matters less than you think (1)

Why your LinkedIn company page probably matters less than you think

I should start by saying I don’t have a vendetta against LinkedIn company pages. They’re useful. They give people somewhere to check if you exist,...

7 min read

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