Perspectives, predictions and provocations. Penned by the people of Archetype.

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Neurodiversity at work makes us all better communicators

April is World Autism Acceptance Month, when many around the world celebrate being seen. But...

5 min read

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Wild Power: Why restoring ecosystems is essential to the clean energy transition.

As we race toward a renewable future, nature’s regenerative power emerges as our strongest ally...

4 min read

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Making editorial content work harder across your marketing funnel

Editorial content is both art and science. You may think of yourself as the Hemingway...

8 min read

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Why B2B comms must move past the press release

Does the press release still have a place in modern communications? In an era of...

4 min read

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The B2B digital marketing trends to watch for 2025

From self-imposed platform blackouts to fact-checkers being left out in the cold, and even tech...

4 min read

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What is a PR/comms agency? How can comms help my B2B business grow?

A tech company lays off 3,000 employees. What starts as a simple news story quickly...

6 min read

Content Strategy, Content Plan, Content Calendar

Content Strategy, Content Plan, Content Calendar – What They Mean And How They Differ

Having something to say is important in today’s world. Not just for individuals, but for...

7 min read

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Why Organic SEO Matters in B2B: Client Checklist

Search Engine Optimisation (SEO) is the process of making web pages easier to find in...

3 min read

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