Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

Why-smart-marketers-are-adding-GEO-to-their-SEO-strategy-(not-replacing-it)

Why smart marketers are adding GEO to their SEO strategy (not replacing it)

Let’s clear something up right away: SEO isn’t dead. That long list of blue links...

7 min read

AI and the rise of single use content

AI and the rise of single use content

In the age of AI, your content needs to be less PotNoodle Democratiser or devaluer? ...

5 min read

PR,-SEO-and-the-rise-of-GEO_-How-we’re-adapting-to-the-new-rules-of-search

PR, SEO and the rise of GEO: How we’re adapting to the new rules of search

In digital marketing, we’re used to things changing. Algorithms update, platforms shift, tools come and...

5 min read

Why-brands-must-build-resilience-against-a-backdrop-of-Permacrisis

Why brands must build resilience against a backdrop of Permacrisis

Recent crises at M&S, Co-op, and Heathrow Airport serve as clear reminders: reputational resilience should...

4 min read

countryside image

Money20/20 Europe 2025: How Fintech’s coming of age changes everything for marketers

Spending time in Amsterdam at Money20/20 Europe this year left me with the feeling that...

6 min read

closeup of someones eye

From AI prototype to production: a new development support service to help you cross the finish line

We’re in a new era of digital development. Thanks to increasingly capable AI tools, more...

5 min read

Finger press graphic

Zero-Click Searches and B2B Marketing: What You Need to Know

The search landscape has fundamentally changed. With over 65% of Google searches now ending without...

6 min read

Brain graphic

Neurodiversity at work makes us all better communicators

April is World Autism Acceptance Month, when many around the world celebrate being seen. But...

5 min read

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