Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

optimising YouTube video for SEO

YouTube SEO: use insights to improve performance and rankings

YouTube is the world’s largest video-sharing tool and the second-largest social media platform. With an estimated 2.5 billion active users, a third of the world...

5 min read

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Archetype UK’s statement on generative AI tools

At Archetype UK, we’re genuinely excited and optimistic about technology. Technology makes us better and faster: it continually solves real problems for individuals, businesses and...

8 min read

IWD Blog (2)

Embracing equity: International Women’s Day and beyond

On March 8th every year, the world recognises International Women’s Day, a day devoted to celebrating the social, economic, cultural and political achievements of women...

2 min read

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Zero-party data: Your biggest overlooked opportunity

Change is afoot in 2022. Companies big and small have relied upon paid advertising campaigns, be they on social networks or search engines, for years...

Positive-Impact-post

We are accelerators of Positive Impact

If recent world events have taught us anything, it’s that a seismic change of outlook is required to re-balance our aching planet and to respect...

3 min read

Hybrid-working-blog-post

Going beyond hybrid working

The last two years have given us the chance to pause and reflect. Both personally and professionally. The intersection of those two standpoints has, for...

2 min read

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Our net zero roadmap

I’ve been cycling in and around the capital for two decades. Sometimes a short between-meeting burst within zone one, more frequently a longer commute from...

5 min read

BCorp blog

Our journey to becoming a BCorp

I vividly remember my first week in agency land. It was epic. MSN, our client, was live-streaming (super disruptive back then!) an intimate 300-person Madonna...

4 min read

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