Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

comfort v2

Internships with impact: Nurturing the next generation of PR talent

Archetype UK strives to make a positive impact for people and planet, and over the last couple of years we have been developing our relationship...

5 min read

AI Trust

AI will kill content as we know it, and that’s OK

“Imagine you are writing a blog post for a marketing agency’s website. The premise of the blog is that generative AI tools might offer easy...

6 min read

NWEW

Breaking down barriers this IWD

Did you know that girls are 10x more likely to believe their gender will put them at a disadvantage to becoming a boss compared to...

Archetype x BCorp blog image

Our proud new chapter as a Certified B Corporation

We’re delighted to announce that Archetype UK is now a Certified B Corporation. Years in the making, this milestone serves as a declaration of our...

5 min read

Instagram (5)

5 ways your brand must adapt to the EU Digital Markets Act

The web has no borders, which means brands with any online presence must always be aware of the changes taking place across them. Is your...

post-25-01-2024

A new look for lookalikes: Future-proofing your B2B targeting strategy

Audience targeting on LinkedIn is changing. Marketers will be familiar with its lookalikes audience feature. It allows you to expand your reach by targeting users...

5 min read

AI Blog

Making the most of AI chat for communications: Brainstorming

AI has jumped into the public consciousness, moving from concept to a tangible tool for use in business and leisure. Conversational large language model (LLM)...

5 min read

archetype_B_Corp-sq

A to B Corp. The latest on our journey.

Let’s start with an apology. It’s been 18 months since our last B Corp update. A lot of positives have happened in that time, which...

5 min read

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