Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

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Archetype UK’s statement on generative AI tools

At Archetype UK, we’re genuinely excited and optimistic about technology. Technology makes us better and...

8 min read

IWD Blog (2)

Embracing equity: International Women’s Day and beyond

On March 8th every year, the world recognises International Women’s Day, a day devoted to...

2 min read

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Zero-party data: Your biggest overlooked opportunity

Change is afoot in 2022. Companies big and small have relied upon paid advertising campaigns,...

Positive-Impact-post

We are accelerators of Positive Impact

If recent world events have taught us anything, it’s that a seismic change of outlook...

3 min read

Hybrid-working-blog-post

Going beyond hybrid working

The last two years have given us the chance to pause and reflect. Both personally...

2 min read

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Our net zero roadmap

I’ve been cycling in and around the capital for two decades. Sometimes a short between-meeting...

5 min read

BCorp blog

Our journey to becoming a BCorp

I vividly remember my first week in agency land. It was epic. MSN, our client,...

4 min read

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