Why Organic SEO Matters in B2B: Client Checklist
Search Engine Optimisation (SEO) is the process of making web pages easier to find in...
3 min read
Blog
Perspectives, predictions and provocations. Penned by the people of Archetype.
How the B2B sector can realise the potential of blockchain technology
Blockchain and cryptocurrency have always come paired together when both are discussed in relation to...
5 min read
How B2B companies can overcome data overload with insights and intelligence
Modern business culture prizes data highly. Our decisions need to be data-driven or evidence led....
4 min read
Answer Engine Optimization: the SEO strategy every B2B needs
TL;DR The way people search is changing fast. AI-generated answers from ChatGPT, Perplexity, and Google’s...
6 min read
B2B landing page guide: How to build a great first impression that converts
If you run a B2B business, your landing page should be a priority. Getting it...
6 min read
Internships with impact: Nurturing the next generation of PR talent
Archetype UK strives to make a positive impact for people and planet, and over the...
5 min read
AI will kill content as we know it, and that’s OK
“Imagine you are writing a blog post for a marketing agency’s website. The premise of...
6 min read
