Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

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How B2B companies can overcome data overload with insights and intelligence

Modern business culture prizes data highly. Our decisions need to be data-driven or evidence led....

4 min read

Archetype Answer Engine Optimization

Answer Engine Optimization: the SEO strategy every B2B needs

TL;DR The way people search is changing fast. AI-generated answers from ChatGPT, Perplexity, and Google’s...

6 min read

B2B checklist

B2B landing page guide: How to build a great first impression that converts

If you run a B2B business, your landing page should be a priority. Getting it...

6 min read

comfort v2

Internships with impact: Nurturing the next generation of PR talent

Archetype UK strives to make a positive impact for people and planet, and over the...

5 min read

AI Trust

AI will kill content as we know it, and that’s OK

“Imagine you are writing a blog post for a marketing agency’s website. The premise of...

6 min read

NWEW

Breaking down barriers this IWD

Did you know that girls are 10x more likely to believe their gender will put...

Archetype x BCorp blog image

Our proud new chapter as a Certified B Corporation

We’re delighted to announce that Archetype UK is now a Certified B Corporation. Years in...

5 min read

Instagram (5)

5 ways your brand must adapt to the EU Digital Markets Act

The web has no borders, which means brands with any online presence must always be...

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