Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

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The B2B digital marketing trends to watch for 2025

From self-imposed platform blackouts to fact-checkers being left out in the cold, and even tech giants abruptly restricting access to APIs, digital marketing in 2025...

4 min read

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What is a PR/comms agency? How can comms help my B2B business grow?

A tech company lays off 3,000 employees. What starts as a simple news story quickly spreads on social media as former employees share their experiences,...

6 min read

Content Strategy, Content Plan, Content Calendar

Content Strategy, Content Plan, Content Calendar – What They Mean And How They Differ

Having something to say is important in today’s world. Not just for individuals, but for businesses too. Successful businesses don’t just sell to people, they...

7 min read

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Why Organic SEO Matters in B2B: Client Checklist

Search Engine Optimisation (SEO) is the process of making web pages easier to find in search engines, such as Google or Bing. It stands as...

3 min read

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How the B2B sector can realise the potential of blockchain technology

Blockchain and cryptocurrency have always come paired together when both are discussed in relation to the technology’s development and innovation. And rightly so, the blockchain...

5 min read

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How B2B companies can overcome data overload with insights and intelligence

Modern business culture prizes data highly. Our decisions need to be data-driven or evidence led. The digitalisation of commerce, culture and the physical world renders...

4 min read

Archetype Answer Engine Optimization

Answer Engine Optimization: the SEO strategy every B2B needs

TL;DR The way people search is changing fast. AI-generated answers from ChatGPT, Perplexity, and Google’s AI Overviews now sit above or alongside traditional search results...

6 min read

B2B checklist

B2B landing page guide: How to build a great first impression that converts

If you run a B2B business, your landing page should be a priority. Getting it right is crucial. The average conversion rate for a landing...

6 min read

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