AI will kill content as we know it, and that’s OK
“Imagine you are writing a blog post for a marketing agency’s website. The premise of...
6 min read
Blog
Perspectives, predictions and provocations. Penned by the people of Archetype.
Breaking down barriers this IWD
Did you know that girls are 10x more likely to believe their gender will put...
Our proud new chapter as a Certified B Corporation
We’re delighted to announce that Archetype UK is now a Certified B Corporation. Years in...
5 min read
5 ways your brand must adapt to the EU Digital Markets Act
The web has no borders, which means brands with any online presence must always be...
A new look for lookalikes: Future-proofing your B2B targeting strategy
Audience targeting on LinkedIn is changing. Marketers will be familiar with its lookalikes audience feature....
5 min read
Making the most of AI chat for communications: Brainstorming
AI has jumped into the public consciousness, moving from concept to a tangible tool for...
5 min read
A to B Corp. The latest on our journey.
Let’s start with an apology. It’s been 18 months since our last B Corp update....
5 min read
YouTube SEO: use insights to improve performance and rankings
YouTube is the world’s largest video-sharing tool and the second-largest social media platform. With an...
5 min read