Blog
Perspectives, predictions and provocations. Penned by the people of Archetype.
A new look for lookalikes: Future-proofing your B2B targeting strategy
Audience targeting on LinkedIn is changing. Marketers will be familiar with its lookalikes audience feature....
5 min read
Making the most of AI chat for communications: Brainstorming
AI has jumped into the public consciousness, moving from concept to a tangible tool for...
5 min read
A to B Corp. The latest on our journey.
Let’s start with an apology. It’s been 18 months since our last B Corp update....
5 min read
YouTube SEO: use insights to improve performance and rankings
YouTube is the world’s largest video-sharing tool and the second-largest social media platform. With an...
5 min read
Archetype UK’s statement on generative AI tools
At Archetype UK, we’re genuinely excited and optimistic about technology. Technology makes us better and...
8 min read
