Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

Why-brands-must-build-resilience-against-a-backdrop-of-Permacrisis

Why brands must build resilience against a backdrop of Permacrisis

Recent crises at M&S, Co-op, and Heathrow Airport serve as clear reminders: reputational resilience should be tightly woven into business strategy. These incidents disrupted operations,...

4 min read

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Money20/20 Europe 2025: How Fintech’s coming of age changes everything for marketers

Spending time in Amsterdam at Money20/20 Europe this year left me with the feeling that fintech is finally growing up. The headlines are still there:...

6 min read

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From AI prototype to production: a new development support service to help you cross the finish line

We’re in a new era of digital development. Thanks to increasingly capable AI tools, more people than ever are vibe coding: building web applications, sometimes...

5 min read

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Zero-Click Searches and B2B Marketing: What You Need to Know

The search landscape has fundamentally changed. With over 65% of Google searches now ending without a click and AI-powered features dominating search results, B2B marketers...

6 min read

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Neurodiversity at work makes us all better communicators

April is World Autism Acceptance Month, when many around the world celebrate being seen. But it’s a lifelong condition that affects many – myself included...

5 min read

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Wild Power: Why restoring ecosystems is essential to the clean energy transition.

As we race toward a renewable future, nature’s regenerative power emerges as our strongest ally – healing ecosystems while supercharging our clean energy revolution. This...

4 min read

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Making editorial content work harder across your marketing funnel

Editorial content is both art and science. You may think of yourself as the Hemingway of the 21st century (at some point every writer thinks...

8 min read

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Why B2B comms must move past the press release

Does the press release still have a place in modern communications? In an era of ‘fake news’ and concerns that major outlets are deliberately manipulating...

4 min read

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