Blog

Perspectives, predictions and provocations. Penned by the people of Archetype.

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PR, SEO and the rise of GEO: How we’re adapting to the new rules of search


In digital marketing, we’re used to things changing. Algorithms update, platforms shift, tools come and...

5 min read
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Why brands must build resilience against a backdrop of Permacrisis


Recent crises at M&S, Co-op, and Heathrow Airport serve as clear reminders: reputational resilience should...

4 min read
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Money20/20 Europe 2025: How Fintech’s coming of age changes everything for marketers


Spending time in Amsterdam at Money20/20 Europe this year left me with the feeling that...

6 min read
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From AI prototype to production: a new development support service to help you cross the finish line


We’re in a new era of digital development. Thanks to increasingly capable AI tools, more...

5 min read
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Zero-Click Searches and B2B Marketing: What You Need to Know


The search landscape has fundamentally changed. With over 65% of Google searches now ending without...

6 min read
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Neurodiversity at work makes us all better communicators


April is World Autism Acceptance Month, when many around the world celebrate being seen. But...

5 min read
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Wild Power: Why restoring ecosystems is essential to the clean energy transition.


As we race toward a renewable future, nature’s regenerative power emerges as our strongest ally...

4 min read
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Making editorial content work harder across your marketing funnel


Editorial content is both art and science. You may think of yourself as the Hemingway...

8 min read

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